Common Stereotypes About Africa

Common Stereotypes About Africa In the 21st century, there’s never been more focus on Africa than now. Thanks to the revolutions sweeping through North Africa and the Middle East, Africa has the world’s attention. But just because all eyes happen to be on Africa at the moment doesn’t mean myths about this part of the world have been dispelled. Despite the intense interest in Africa today, racial stereotypes about it persist. Do you have any misperceptions about Africa? This list of common myths about Africa aims to clear them up. Africa Is a Country What’s the No. 1 stereotype about Africa? Arguably, the biggest stereotype is that Africa’s not a continent, but a country. Ever hear someone refer to African food or African art or even the African language? Such individuals have no idea that Africa’s the second largest continent in the world. Instead, they view it as a tiny country with no distinct traditions, cultures or ethnic groups. They fail to realize that referring to, say, African food sounds just as odd as referring to North American food or the North American language or the North American people. Africa’s home to 53 countries, including island nations along the continent’s coast. These countries contain diverse groups of people who speak a variety of languages and practice a wide range of customs. Take Nigeria- Africa’s most populous country. Among the nation’s population of 152 million, more than 250 distinct ethnic groups live. While English is the former British colonys official language, the dialects of ethnic groups indigenous to the West African nation, such as Yoruba, Hausa, and Igbo, are commonly spoken as well. To boot, Nigerians practice Christianity, Islam and indigenous religions. So much for the myth that all Africans are alike. The most populated nation on the continent certainly proves otherwise. All Africans Look the Same If you turn to popular culture for images of people on the African continent, you’re likely to notice a pattern. Time and time again, Africans are depicted as if they’re one and the same. You’ll see Africans portrayed wearing face paint and animal print and all with nearly pitch black skin. The controversy surrounding singer Beyonce Knowles’ decision to don black face for French magazine L’Officiel is a case in point. In a photo shoot for the magazine described as â€Å"a return to her African roots,† Knowles darkened her skin to a deep brown, wore splotches of blue and beige paint on her cheekbones and leopard print clothing, not to mention a necklace made out of bone-like material. The fashion spread sparked public outcry for a number of reasons. For one, Knowles portrays no particular African ethnic group in the spread, so which roots did she pay tribute to during the shoot? The generic African heritage L’Officiel claims Knowles honors in the spread really just amounts to racial stereotyping. Do some groups in Africa wear face paint? Sure, but not all do. And the leopard print clothing? That’s not a look favored by indigenous African groups. It simply highlights that the Western world commonly views Africans as tribal and untamed. As for the skin-darkening- Africans, even sub-Saharan ones, have a range of skin tones, hair textures, and other physical traits. This is why some people pegged L’Officiel’s decision to darken Knowles’ skin for the shoot unnecessary. After all, not every African is black-skinned. As Dodai Stewart of Jezebel.com put it: â€Å"When you paint your face darker in order to look more ‘African,’ aren’t you reducing an entire continent, full of different nations, tribes, cultures, and histories, into one brown color?† Egypt Isn’t Part of Africa Geographically, there’s no question: Egypt sits squarely in Northeast Africa. Specifically, it borders Libya to the West, Sudan to the South, the Mediterranean Sea to the North, the Red Sea to the East and Israel and the Gaza Strip to the Northeast. Despite its location, Egypt is often not described as an African nation, but as Middle Eastern- the region where Europe, Africa, and Asia meet. This omission stems mostly from the fact that Egypt’s population of more than 80 million is heavily Arab- with up to 100,000 Nubians in the South- a drastic difference from the population of sub-Saharan Africa. Complicating matters is that Arabs tend to be classified as Caucasian. According to scientific research, the ancient Egyptians- known for their pyramids and sophisticated civilization- were neither European nor sub-Saharan African biologically, but a genetically distinct group. In one study cited by John H. Relethford in the Fundamentals of Biological Anthropology, ancient skulls belonging to populations from sub-Saharan Africa, Europe, the Far East and Australia were compared to determine the racial origin of ancient Egyptians. If Egyptians did indeed originate in Europe, their skull samples would closely match those of ancient Europeans. Researchers found, however, that this wasn’t the case. But the Egyptian skull samples weren’t similar to those of sub-Saharan Africans either. Rather, â€Å"the ancient Egyptians are Egyptian,† Relethford writes. In other words, Egyptians are an ethnically unique people. These people happen to be situated on the African continent, though. Their existence reveals Africa’s diversity. Africa Is All Jungle Never mind that the Sahara Desert makes up one-third of Africa. Thanks to Tarzan films and other cinematic portrayals of Africa, many mistakenly believe that jungle occupies most of the continent and that ferocious beasts roam its entire landscape. Black activist Malcolm X, who visited several African countries before his assassination in 1965, took issue with this depiction. He not only discussed Western stereotypes of Africa but also how such stereotypes resulted in black Americans distancing themselves from the continent. â€Å"They always project Africa in a negative light: jungle savages, cannibals, nothing civilized,† he  pointed out. In reality, Africa houses  a wide range of vegetation zones. Only a small portion of the continent includes jungle or rainforests. These tropical areas are located along the Guinea Coast and in the Zaire River Basin. Africa’s largest vegetation zone is actually savanna or tropical grassland. Moreover, Africa’s home to urban centers with populations in the multimillions, including Cairo, Egypt; Lagos, Nigeria; and Kinshasa, Democratic Republic of Congo. By 2025, more than half of the African population will reside in cities, according to  some estimates. Black American Slaves Came From All Over Africa Largely due to the misconception that Africa’s a country, it’s not uncommon for people to assume that black Americans have ancestors from all over the continent. In reality, the slaves traded throughout the Americas originated specifically along Africa’s western coast. For the first time, Portuguese sailors who’d previously traveled to Africa for gold returned to Europe with 10 African slaves in 1442, PBS  reports. Four decades later, the Portuguese built a trading post on the Guinean shore called Elmina, or â€Å"the mine† in Portuguese. There, gold, ivory, and other goods were traded along with African slaves- exported for weapons, mirrors, and cloth, to name a few. Before long, Dutch and English ships began arriving at Elmina for African slaves as well. By 1619, Europeans had forced a million slaves into the Americas. Altogether, 10 to 12 million Africans were forced into servitude in the New World. These Africans were â€Å"either captured in warring raids or kidnapped and taken to the port by African slave traders,† PBS notes. Yes, West Africans played a key role in the transatlantic slave trade. For these Africans, slavery was nothing new, but African slavery in no way resembled North and South American slavery. In his book, the  African Slave Trade, Basil Davidson likens slavery on the African continent to European serfdom. Take the Ashanti Kingdom of West Africa, where â€Å"slaves could marry, own property and even own slaves,† PBS explains. Slaves in the United States enjoyed no such privileges. Moreover, while slavery in the U.S. was linked to skin color- with blacks as servants and whites as masters- racism was not the impetus for slavery in Africa. Plus, like indentured servants, slaves in Africa were typically released from bondage after a set amount of time. Accordingly, slavery in Africa never lasted across generations. Wrapping Up Many myths  about Africa date back centuries. In the modern day, new stereotypes about the continent have emerged. Thanks to a sensationalistic news media, people worldwide associate Africa with famine, war, AIDS, poverty and political corruption. This isn’t to say that such problems don’t exist in Africa. Of course, they do. But even in a nation as wealthy as the United States, hunger, abuse of power and chronic illness factor into everyday life. While the continent of Africa faces enormous challenges, not every African is in need, nor is every African nation in crisis. Source Relethford, John. Fundamentals of Biological Anthropology. 2 edition, McGraw-Hill Humanities/Social Sciences/Languages, October 18, 1996.

Network Security and Different Ways to Secure Networks Essay

Network Security and Different Ways to Secure Networks - Essay Example The researcher states that assigning a password and an ID to a network is often called one-factor authentication while the two-factor authentication has often been identified when the account or network is secured by a security-token for e.g. an ATM Card or a mobile phone; and the three-factor authentication is distinguished by the use of the security measures such as a fingerprint or a retinal scan (de Jong et al, nd). It can be further secured by a firewall so that it could only be available to specific users of that network. Most of these utilities are being used by banks, armed forces, and, intelligence agencies etc. The Need for Network Security In practice, network security is an important part of many networks at homes, at public places, at colleges and universities and at various offices such as banks, stock exchanges, all kinds of multinational firms and other businesses, law enforcement agencies and even the Government offices and departments where important information is stored. The level of security needed and indeed, in use, varies from network to network and it depends on things such as the sensitivity of the data, the structure of the network, the size of the network and the threats to the network. A home user, for example, may not need to employ the same in-depth means of securing the network as, for example, a large multinational bank would. The reason for that is that there’s less sensitive data on a home network, there are fewer threats and there is not much at risk compared to the network of a bank. Now let’s take a look at the history of network security. The need for network security has been around since the time computers have existed, although this need was further emphasized after one of the most famous computer hackers of the world, Kevin Mitnick was arrested and convicted in 1995. Even before that, there were reported crimes related to computers and networks. The requirement for networks and networked computers to be s ecured was further enhanced after the Internet was made publically available in the 1990s. And gradually, in order to protect against loss of intellectual property, monetary loss, loss of sensitive customer data, invasions into personal privacy, disruptions to the working networks of large multinational firms and banks etc, further ways to secure the networks are being implemented. There are various ways in which the security of a network can be breached. In broader terms, the attacks can be categorized in two forms first one is a passive attack in which the hacker disturbs the travelling of data using the same network and in active attack the hacker uses different commands to change the network’s normal working. Both these attacks can have various forms. Some examples are Wiretapping, Idle scan, Port scanning, a Denial of Service attack, spoofing, ARP poisoning, smurf attack, heap overflow and SQL injection. Further to that, other forms of attacks such as Trojan Horses, Viru ses, Worms or Logic Bombs are also sometimes used. Ways to Secure Networks Securing a network depends on the type of network structure in place and the level of security which needs to be implemented.

Marketing 3000 Essay Example | Topics and Well Written Essays - 500 words

Marketing 3000 - Essay Example I have observed that generally, consumers are very price sensitive, especially during times of financial and economic crises. The most effective strategy that works to generate sales, repeated product purchase, and gain consistent patronage is if organizations implement a low price, yet high quality strategy. For basic necessities of homogeneous products (like soap, detergents, bread, coffee, milk, eggs), consumers with low purchasing power would opt to select those with the lowest costs. In supermarkets, therefore, organizations that aim to generate more volume in terms of revenues apply the least cost strategy. For example, the single-served coffee is gaining popularity in contemporary times. This market has been dominated by Nescafe where a 12-pack Taster’s Choice House Blend Instant Coffee costs $12.16. To enable to enter this market, Starbucks, which is known for its specialty coffee, previously served only in its respective coffee stores, have launched their single served Via in 12-pack pouches runs $9.95. When I learned of this move, of course, as a customer who perceived Starbucks as a projecting an image of high-priced, high quality coffee, definitely purchased Via, which as even lower in price than Nescafe’s Taster’s Choice. In another experience, the Cola wars between Coke and Pepsi had also undergone some price wars in the past. I remember being a Coke enthusiast ever since I can remember being allowed to drink carbonated drinks. Pegged almost at the same price, Coke and Pepsi have decided not to implement any price war because the strategy would be detrimental to both. However, there was a time when Pepsi came up with a new promotional strategy that enticed consumers to win cash prices by collecting specially printed Pepsi crowns. This promotion led to shifts in consumers’ purchases from Coke to Pepsi, despite the same price due to the offer of hopes to possibly win something big. When things like

4 essay questions Example | Topics and Well Written Essays - 1500 words

4 questions - Essay Example Labor force globally is aging. In Canada, the average age of labor force was 32 in 1972, which has arisen to 39 in 2000 (Career Sense). The age pattern of the population affects the education level, which in return directly affects the labor market. With baby-boomers due to retire soon, there will be a dramatic shift in the work force. Richard Freeman of the National Bureau of Economic Research, Washington states that changes in the global job market for science and engineering workers will diminish the comparative advantage of the United States in high-tech production (AllBusiness, 2005). Gender too plays a contributory role. About two-thirds of the total labour force growth resulted from increased participation from women. Women prefer part-time jobs and they contribute to increase in absenteeism depending on individual family culture. Immigration is another critical area due to which the culture and education level of the labor makes the role of human resource management challenging. IBM’s diversity strategy includes creating a work/life balance, advancement of women and integration of people with disability (Nicolson, 2006). Organizations today recognize the need to attract the right brains to thrive in the competitive market and retain the employees as work force is ageing and skilled force is in short supply. Changing composition in the global work force brings a shift in the human resource management. Canada used to have highly skilled migrants mainly from European countries but now has to rely heavily on those who do not possess language proficiency or the technical skills. Science and American graduates in America is gradually dropping, which signals a warning to the sourcing of work force. One of the key roles of the human resource management is to find new ways to motivate and reward the employees. Employee productivity and organization performance is directly linked with the compensation schemes that an

SWOT and PESTEL analysis of StratSim

SWOT and PESTEL analysis of StratSim The StratSim is a growing and wide spread industry around the global among automobile sellers. Notwithstanding the economic and energy instabilities that led to decreased vehicle demand, sales revenues slowly grew as Gross Domestic Products (GDP) increased from period 1- 4, and remained constant in period 5, and inflation rate decreased from 2.5% in period 1 to 1.0% during period 3. However, in some circumstances, sales were increased and/or decreased as firms started making decisions. The 7 competitors were; firm A, B, C, D, E, F and G. Seven vehicle classes include Minivan (M), Family (F), Sports (S), Luxury (L), Utility (U) Economy (E), and Truck (T). Attributes considered were; performance, styling, quality, interior and safety. Furthermore, advertisement plays a significant role especially when firms are striving to create brand image, awareness as well as interests to target customers. Dealerships contributed in generating revenues through sales of a range of vehicles which in turn enabled the firm to increase its market share while maximising shareholders wealth. Firm B has had 3 vehicle classes, namely; Boss -Truck, Boffo Family and Buzzy Economy. 2.0 Strategic Analysis Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through the use of resources and competence aiming to fulfil shareholder expectations (Johnson et al, 2006, p 9). Figure 1, processes by which strategy is described and executed Source:http://www.12manage.com/description-deliberate-strategy.html. In a competitive business environment such as StratSim, analysing firms strategies is vital in order to enhance firm performance and customer satisfaction. 2.1 Strategic Intent Firm Bs mission was to become the leader in automobile industry worldwide by offering highly innovative vehicles to diverse customer segments aiming at consistently satisfying their dynamic needs. 2.2 Basic Strategy Firm B strategy was to provide high quality vehicles at premium price while trying to differentiate its vehicles from incumbents to avoid encouraging price war. By doing so, firm B was the leader twice in economy (Buzzy) car in period 2 and 5. To meet diverse customer tastes and preferences, the firm made minor upgrades to its vehicles during decision making periods, e.g. technology, promotion, advertising, etc. 2.3 External Analysis Scanning the macro-environment is vital since there are several factors that hinder firms performance and growth. In order for managers to come up with effective and suitable strategies that will enable the firm exploit overt and hidden opportunities while overcoming threats, those factors need to be thoroughly tackled before decisions are made. The external analyses considered were; The Michael Porters five forces. PESTEL analysis. Opportunities and Threats (OT) from SWOT analysis, And Critical Success Factors (CSF). 2.3.1 PESTEL PESTEL framework is a useful tool that is applied by organisations to analyse the complexity of macro-environment variables. It also provides a picture on how these key factors may influence firms success or failure of its particular strategies in future in order that managers can find ways of overcoming them. PESTEL refers to; political, economic, social, technology, environment and legal. Figure 2, PESTEL Framework Source: (Johnson et al, 2006. p 68) The Organisation Political Taxation policy Government stability Social welfare policies Foreign trade regulations Legal Health and safety Competition law Product safety Employment law Economic factors Business cycle Inflation Interest rates Unemployment GNP trends Money supply Disposable income Environmental Environmental protection laws Waste disposal Energy consumption Sociocultural factors Population Demographic Socio mobility Consumerism Income Distribution Lifestyle changes Level of Education Attitudes to work and leisure Technological Government spending on research Speed of technology transfer New discoveries/developments Government and industry focus on technological effort Rates of obsolescence Political/Legal Since 1960, laws and government regulations have affected the automobile industry (Highfill et al, November, 2004). Political changes may favour or hinder the firms production because anti-pollution laws and taxes can be imposed, and hence firm B should continuously pay special attention to any rules, codes and regulations that dwell on carbon-dioxide emissions. Economic During simulation, firm B had experienced unstable economic growth. Its variables like inflation, interest rates, gas prices, and material costs were fluctuated. These have affected the firms profitability. Social Due to increased health awareness, people tend to change their lifestyles, while turning to low carbon emission vehicles. Also income distribution and demographic changes both affect vehicle production either positively or negatively. Technology Advanced technology has provided both opportunities and threats to the automobile industry. Those who employ it effectively, it enables them to enhance firms efficiency in producing vehicles that appeal to customers whilst lowering costs. So far, internet and firm websites as part of technology have been used by many buyers as a reference tool before making their purchase decisions. Environmental Environmentalists stress on minimising carbon-dioxide emissions, noise as well as air pollution, in order to keep the environment clean. This move no doubt affects vehicle production as well as firm profitability. 2.3.2 Critical Success Factors (CSF) Johnson et al (2009) defined CSF as those product features that are particularly valued by a group of customers and, therefore, where the organisation must excel to outperform competition. CSF comprises; threshold features and differentiators. Source: Johnson et al (2009) CRITICAL SUCCESS FACTORS (CSF) THRESHOLD FEATURES DIFFERENTIATORS Threshold features These are features that the customer values mostly, and is not likely to buy a product or service that lacks one of them. Firm B, threshold features were; quality, performance, safety and size for all of its three vehicles; family-Boffo, economy-Buzzy and truck-Boss. Differentiators These are customised/added qualities which some customers may or may not consider before purchasing a service or products. Firm B regarded price, styling and interior as differentiators to its vehicles. Differentiators gave difficult moments when trying to distinguish what was preferred most, as many vehicles were similar to competitors after modifications had been made. Innovations are necessary for firms to meet CSF features and outwit their competitors through customer satisfaction. 2.3.3 Porters Five Forces Model The model was developed by Michael Porter in 1980 (Johnson et al, 2006). Since then, the model is applied by firms as a tool to analyse the profit potential while determining the intensity of competition (threats) of an industry, and finally coming up with the right strategies that will support in exploiting opportunities, neutralise threats and hence grow. Figure 3 Porters Five Competitive Forces Model SUPPLIER POWER Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Supplier concentration Importance of volume to supplier Impact of inputs on cost or differentiation Differentiation of inputs Cost relative to total purchase in industry BARRIERS TO ENTRY Government Policy Capital requirements Access to distribution Economies of scale Switching costs Proprietary learning curve Access to inputs Expected retaliation Brand identity Absolute cost advantages Proprietary products BUYER POWER Price sensitivity Threat of backward integration Substitutes available Bargaining leverage Buyer concentration vs industry Buyer information Buyer volume Buyers incentives Brand identity Product differentiation www.scribd.com DEGREE OF RIVALRY Brand identity Exit barriers Switching costs Product differences Industry growth Fixed cost/ value added Diversity of rivals Industry concentration Corporate stakes Intermittent overcapacity RIVALRY THREAT OF SUBSTITUTES Buyer inclination to substitute Switching costs Price-performance trade-off of substitutes Threat of New Entrants The threat of new entrants in automobile industry is low, since barriers to enter are very high, such as high start-up capital required. Moreover, adequate experience curve, distribution access, economies of scale, strong research and development (RD) and even brand and customer loyalty all of which the incumbents have. It therefore becomes difficult for new entrants to manage compared to incumbents. Bargaining Power of Suppliers Suppliers power in automobile industry is low, since producing a car/vehicle requires a range of inputs (parts) from diverse suppliers. If some inputs are not available in one source, they will be sought from another supplier due to low switching costs. Threat of Substitutes Substitute threats in this industry are likely to be moderate and depend much on customer geographical location. Other customers prefer walking, taking train or riding on a bike. But in Dar es Salaam city for example, people prefer public transport, motorcycles (BAJAJ, known as rickshaw in India) as alternative means to automobile due to increased congestion. Bargaining Power of Buyers In this industry, buyers power is a bit high. Low switching costs from one firm to another seeking for substitutes since most of the customers are price sensitive. For the case of the simulation game we played, most of the products were undifferentiated, so, buyers can easily shift to an alternative producer as well as products when seeking satisfaction. Competitive Rivalry The intensity of competition in automobile industry is high due to lack of strong differentiation strategy and innovation among incumbents, especially in the case of the three vehicle classes, i.e. family, economy and truck, because most of the firms use similar strategies like price; this reduces market growth as well as profitability. 2.3.4 SWOT- Opportunities and Threats Opportunities: Advanced technology Firms can use it more efficiently in enhancing product features that can appeal to the eyes of customers. Also use e-commerce to advertise and sell globally. Bargaining power of suppliers. Low supplier power is an advantage to automobile firms since they can set input prices, and hence be able to enjoy cost advantages while offering good quality products that will satisfy customers. European Union (EU) Automobile manufacturers can use the EU to sell their products. Diversification Diversification can be done to widen the market to other untapped segments like high income earners or go internationally and also locate the firms near raw materials sources where they can enjoy location economies. Differentiation strategy In order to sustain customers, after satisfaction has been met, differentiation strategy can be used as a weapon in delivering a range of added values that surpass those of competitors, since most of the firms use similar strategies. Threats: Bargaining power of buyers Strong bargaining power of buyers associated with low switching costs to alternative products, force suppliers to face an increased competition in order to provide the best that will satisfy their customers. Increased gas prices Gas being one of the operating energy, increased price will affect firms production as well as profitability e.g. in simulation that we played, period 1 $/gal was 3.15 rise to 3.50 in period 5. New laws New rules and regulations on carbon-dioxide emissions in environmental protection hinder production of cars that use petrol engines. World economic recession Recession discourages consumption of luxury goods, and streamlines production while people turn to public transports. High competition Initially, all firms in the StratSim industry were in similar position e.g. financially and other resources; however, this proved difficult when making decisions on how to create demand in order to enhance market shares as well as profits. Each firm was competing. Inflation Inflation started to increase in period 4 from 2.0% to 2.5%, this rise affected consumer prices. Fuel price instability. Rapid change in technology This poses a threat to vehicle production since other substitutes to vehicles may be produced. 2.4 Internal Analysis 2.4.1 Resources and Capabilities These are those which will create a strategic fit in order for the firm to survive and prosper even in a competitive business environment. Lucino Noto, (2007, p 125) Analyzing resources and capabilities: The interface between strategy and the firm THE FIRM Resources and Capabilities Goals and Values Structure and System STRATEGY THE INDUSTRY ENVIRONMENT Customers Competitors suppliers The firm-Strategy Interface The Environment-Strategy Interface Resources Organisation resources are divided into two categories (Johnson et al (2009); Tangible Resources These are firms physical assets. Firm B tangible resources were; Three vehicle classes, each of these represents a unique configuration while targeting different customer segments like value seekers, families, singles, high income and enterprisers (the StratSim Case, 2010). Financial resources, at period 0, each firm were given sales amounted to $ 15.5 billions (the StratSim case, 2010). Manpower, firm B had 4 competent human resources who made diverse valuable decisions and hence became twice the leader of economy car (Buzzy). Intangible Resources. These are non-physical resources such as; information, reputation and knowledge i.e. intellectual capital. (Johnson et al, 2008). Firm B holds a number of unique competences over its rivals. Firm B capabilities were; Quality. Safety. Performance. Style. Interior. 2.4.2 V.R.I.O Are criteria that are used to assess the sustainability of an organisations resources and capability that will enable the firm to achieve durable competitive advantage. V.R.I.O stands for Value, Rarity, Inimitability and Organisation. (Johnson et al, 2008). Value As the game started, firm B had enough resources and capabilities i.e. unique brand name that facilitated it in formulating and implementing different strategies to meet customer needs. But due to increased market demand, demand exceeded production throughout the periods as the firm lacked efficiency. Rareness At the beginning, all firms had a similar starting point which led them to have a low degree of rarity. This positioning by StratSim, made firm B to create more appealing strategies like vehicle enhancements and improvements in terms of its attributes which allowed it to come up with things which turned out to be less common among the firms. Inimitability During simulation game, product imitation was very high since previous results and almost all modifications and other statistics were openly published for other firms to see. This means that competitors could possibly copy other firms techniques. Organisation In StratSim industry, there were 7 firms producing identical vehicles, because they used similar strategies that lacked differentiation. Due to these, it therefore became easy for customers to switch from one firm to another if satisfactions were not yet met. 2.4.3 SWOT- SW SW is a tool that is used in identifying or analysing firms internal strengths and weaknesses and enables it to use the available strengths to minimise or turned those weaknesses to strengths. SW means Strengths and weaknesses. Strengths: Unique brand name Best Motor Works. Unique product names like Buzzy, Boffo, and Boss. Twice leader of Buzzy-Economy car, period 2 and 5. Reliable dealerships. Innovation, almost every decision period, firm B upgraded its vehicle attributes to meet emerging customer needs. Weaknesses: Weak financial position. Unstable growth of market shares. Limited product lines, this means that firm B did not exploit the available opportunities of unsatisfied and potential new customers to launch any new vehicle that would satisfy their needs. 3.0 Decisions 3.1 Technology Firm B upgraded its technology capabilities during decision periods considering dynamic business environment and customer tastes and preferences, while special attention was given to economy (Buzzy) and family (Boffo) cars. Investment in technology facilitated firm B in enhancing its production capacity as well as vehicle attributes that appealed to target customers and hence satisfying their emerging needs (see appendix 2.1) 3.2 Marketing Firm Bs marketing mix was to create leverage with customers and build strong brand loyalty which would enable customers purchase our products even in intense competition as in StratSim industry. Firm Bs unique selling price USP was quality. Quality being the key in our vehicle while charging premium price that enabled Buzzy (economy) car to become the leader in period 2 and 5. Despite this success, it was hard for firm B to survive in just a success of one car brand and become the market leader. Though the marketing mix was thoroughly applied by adding or reducing the number of dealers in each area, increasing dealer discounts and product promotions to attract customers, firm Bs market share was increased and decreased during decisions due to overspending and other factors. (For more marketing and distribution details for period 5, see appendix 2.2 2.3) 3.3 Finance During simulation, firm Bs financial performance was somehow weak despite a slight increase in sales ($). Net income was negative during period 2 and 5 results. It was discovered that one of the problems could possibly have been overspending, however, unit market share increased and total debts continued to decrease (Firm B financial and performance summary period 5, see appendix 3.0). 3.4 Production Throughout all the decision periods, production was increased as well as vehicle attributes to meet customer demand. Though Boss (truck) and Buzzy (economy) vehicles were upgraded in period 4, there were some shortages with regard to Boss vehicle model; this means that if the firm was given a chance to continue making decisions, it could probably increase production to meet the demand (see appendix 4.0). 4.0 Conclusion Firm Bs mission was to become the leader in automobile industry worldwide by offering highly innovative vehicles to diverse customer segments aiming at consistently satisfying their dynamic needs. Unfortunately, firm B did not meet its expectations. Though it became the leader twice in Buzzy (economy) car, this means that its strategies fit in the economy car brand market, having had success in one vehicle does not guarantee survival, and this is why firm Bs income and market share fluctuated. The firm was not yet pretty sure of what contributed to the unstable financial performance, though the firm speculated that overspending was one of the major problems. 4.1 What I Have Learned I learned that, in practical business, taking risks is only way to achieve success. In StratSim industry, for each time period, market research had identified some potential new customers whose needs were not yet satisfied by current vehicle (the StratSim case, 2010). But firm B overlooked this market potential to timely take advantage of launching new vehicle models in order to exploit these opportunities and hence increase its turnover and profit margins. 5.0 Reference and Bibliography: Johnson G, Scholes K, and Whittington R, (2006), Exploring Corporate Strategy, 7th Edition, Prentice Hall. Johnson G, Scholes K, and Whittington R, (2009), Exploring Corporate Strategy, Prentice Hall. Highfill D, Baki M, Copus S, Green M, Smith J and Whineland M, (November, 2004). Automotive Industry Analysis-GM, DaimlerChrysler, Toyota, Ford, Honda, overview of industry analysis, available at http://www.academicmind.com/unpublishedpapers/business/management/2004-11-000aaa-automotive-industry-analysis.html. Accessed on 19/11/1010. The StratSim Case (2010), Automobile industry. Lucino Noto, (2007), Analysing resources and capabilities: the interface between strategy and the firm, available at. http://www.blackwellpublishing.com/grant/files/CSAC05.pdf . Figure , Porters Five Forces Available at www.scribd.com/doc/16998313/Diagram-of-Porters. Accessed on 20/11/2010. 6.0 APPENDIXES: 1. DECISION SUMMARY FIRM B, FOR PERIOD 5 Product Development Dev Ctr Project Class Status Size HP Int Sty Saf Qua Curr Exp 1 Buzzy Economy upgr: launch Now 10 120 2 2 2 2 $275 2 Boss Truck upgr: launch Now 70 200 3 3 2 2 $275 3 (unused) Total (mill.) $551 Consumer Marketing Budget (mill.) Regional Corp. Adv. $48 Direct Mail $6 Public Relations $12 Total $66 Direct Mail Targets: Value Seekers(1), Families(2), High Income(4), Enterprisers(5) Product Marketing Vehicle Platform MSRP Dealer Disc. Adv. (mill.) Adv. Theme Promo. (mill.) Boffo No Change $20,400 15.0% $34 Safety $29 Boss Upgraded $20,499 13.0% $28 Perform $15 Buzzy Upgraded $11,550 12.0% $33 Quality $20 Total $95 $64 Plant Capacity Current Capacity (000s) 1,350 Capacity Change (000s) 0 Vehicle Production Vehicle Previous Sales (000s) Current Inventory (000s) Scheduled Production (000s) Flexible Production Retooling Costs (mill.) Boffo 646 25 671 X $0 Boss 200 *13 213 X $80 Buzzy 298 *109 345 X $123 Total 1,144 147 1,229 $203 *Vehicle being upgraded: this inventory will be written off. Be sure to produce enough to match forecast. Dealerships North South East West Total Dealer Inc./Dec. 10 9 11 12 42 Training and Support (mill.) $34 Financing Amount ($ mill.) Bonds Issued $0 Stock Issued $0 Dividends Paid $100 StratSim Ind:ind1 Firm:b Period 4 2. RESULTS FOR PERIOD 5 2.1 Technology Capabilities Period 5 Firm Ratings (1=low capability) Dev. Centers Interior Styling Safety Quality Max. Feasible 5 11 12 11 12 Firm A 3 4 6 4 7 Firm B 3 4 6 5 7 Firm C 2 4 7 6 6 Firm D 2 4 6 5 6 Firm E 2 6 8 6 8 Firm F 2 4 6 4 6 Firm G 3 5 8 7 9 Tech Dim Considerations Interior flexibility of cargo space Styling general curb appeal, styling, handling, finish Safety structural design, braking system, safety features Quality overall reliability, durability, consistency of products StratSim Ind:ind1 Firm:b Period 5 2.2 Marketing Detail Period 5 Consumer Budget (mill.) Company Owned /Fleet Budget (mill.) Regional Corp. Adv. $48 Direct Sales Force $0 Direct Mail $6 Direct Mail $0 Public Relations $12 Total $66 Total $0 Vehicle Val Mkt Share MSRP Dealer Disc. Avg Sell Price Adv. (mill.) Adv. Theme Promo. (mill.) Days Inv. Buzzy 2.4% $11,550 12.0% $10,572 $33 Quality $20 18 Boffo 9.4% $20,400 15.0% $18,749 $34 Safety $29 0 Boss 3.2% $20,499 13.0% $19,859 $28 Perform $15 0 Total $95 $64 StratSim Ind:ind1 Firm:b Period 5 2.3 Distribution Detail Period 5 North South East West Total Full Coverage 200 250 150 200 800 Established Dealers 137 137 133 133 540 Coverage 69% 55% 89% 67% 68% Planned Openings 10 9 11 12 42 Support/Dealer (000s) $150.6 $150.6 $153.2 $153.2 $151.9 Units/Dealer 2,187 2,284 2,389 2,756 2,401 Sales/Dealer (mill.) $36.9 $38.9 $40.2 $46.3 $40.5 Service/Dealer (mill.) $1.4 $1.5 $1.6 $1.7 $1.5 Gross/Dealer (mill.) $3.3 $3.6 $3.6 $4.1 $3.7 Dealer Rating 59 60 60 61 60 StratSim Ind:ind1 Firm:b Period 5 2.4 Product Contribution Period 5 Firm B Product Contribution Vehicle Units (000s) Dealer Sales (mill.) Direct Sales (mill.) COGS (mill.) Gross Margin (mill.) Adv Promo (mills.) After Mkting (mill.) Boffo 734 $12721 $0 $9797 $2924 $63 $2861 Boss 234 $4179 $0

Volcano Mount Vesuvius :: essays research papers

Mount Vesuvius is a volcano located in southern Italy, near the bay of Naples and the city of Naples. It is the only active volcano on the European mainland. Vesuvius rises to a height of 1277 m (4190 ft). Vesuvio (Vesuvius) is probably the most famous volcano on earth, and is one of the most dangerous.   Ã‚  Ã‚  Ã‚  Ã‚  Mount Vesuvius is a strato-volcano consisting of a volcanic cone (Gran Cono) that was built within a summit caldera (Mount Somma). The Somma-Vesuvius complex has formed over the last 25,000 years by means of a sequence of eruptions of variable explosiveness, ranging from the quiet lava outpourings that characterized much of the latest activity (for example from 1881 to 1899 and from 1926 to 1930) to the explosive Plinian eruptions, including the one that destroyed Pompeii and killed thousands of people in 79 A.D. At least seven Plinian eruptions have been identified in the eruptive history of Somma-Vesuvius (1). Each was preceded by a long period of stillness, which in the case of the 79 A.D. eruption lasted about 700 years. These eruptions were fed by viscous water-rich phonotitic to tephritic phonolitic magmas that appear to have differentiated in shallow crustal conditions. They are believed to have slowly filled a reservoir where differentiation was driven by compositional convection. A minimum depth of about 3 km was inferred for the top of the magmatic reservoir from mineral equilibria of metamorphic carbonate ejecta (2). Fluid inclusions ([CO.sub.2] and [H.sub.2]O-[CO.sub.2]) in clinopyroxenes from cumulate and nodules indicate a trapping pressure of 1.0 to 2.5 kbar at about 1200 [degrees]C, suggesting that these minerals crystallized at depths of 4 to 10 km (3). The differentiated magma fraction was about 30% of the total magma in the reservoir, and a volume of about 2 to 3 [km.sup.3] was inferred for the reservoir (4). The magma ascent to the surface occurred through a conduit of possibly 70 to 100 m in diameter (5). A thermal model predicts that such a reservoir should contain a core of partially molten magma (6) that can be detected by high-resolution seismic tomography. The earliest outcropping volcanic deposits date back to about 25,000 years ago. The lavas observed at a -1125 m bore-hole are about 0,3-0,5 million years old. It is known for the first eruption of which an eyewitness account is preserved, in 79 AD. Geologically, Vesuvio is unique for its unusual versatility. Its activity ranging from Hawaiian-style release of liquid lava, fountaining and lava lakes, over Strombolian and Vulcanian activity to violently explosive, plinian events that produce pyroclastic flows and surges.

Breaking the Disney Spell Essay

Jack Zipes, in his essay â€Å"Breaking the Disney Spell†, directly addresses the issue of what happens when a story is taken from its original oral form and written down. Zipes discusses in depth what Walt Disney has done to fairy tales and the consequences of Disney’s actions. Zipes addresses many issues, including those of context, society, and alteration of plot. He accuses Walt Disney of attacking â€Å"the literary tradition of the fairy tale† (344). While many scholars disagree with Zipes’ accusations, his essay makes very solid and well-presented points that he promptly backs with fact. Regardless of what the scholars say, Zipes was right: Oral tradition is important, and Disney’s representations of historical folktales damaged fairy tales as we know them. When Walt Disney began his cartoon and film career in 1927, he might have been unaware of how the American public would rush to purchase his â€Å"original† creations. His first cartoon, a re-creation of Lewis Carroll’s Alice’s Adventures in Wonderland that added a comedic spin, began his career in the cartoon industry and eventually spun his company into a billion dollar enterprise (Funding Universe). As Disney’s popularity grew, he continued to expand his film creations, but generally by copying or â€Å"re-creating† fairy tales or other historical literature. Many Americans believe that Walt Disney was the first person to create fairy tales, and Disney failed to recognize the original creators of the stories that made him so popular: the folk. Historically, fairy tales were told amongst people that historians and folklorists refer to as â€Å"the folk. † That is, the stories were shared orally, in what is commonly referred to as â€Å"sacred space† (Curry). Fairy tales were not intended to be read alone, in silence. Rather, they were created to be shared in a group of people, and, while fairy tales were saturated with meaning, that meaning could vary based on the storyteller. Fairy Tales were also often the holders of a warning or admonition that could be adjusted depending on the listener. One mother might have told her daughter one version of â€Å"Cinderella† in order to make a statement about her daughter’s life, whereas another mother might have told a completely different version of the same story. This, Zipes argues, is what made fairy tales unique and important. He comments, â€Å"A narrator or narrators told tales to bring members of a group or tribe closer together and to provide them with a sense of mission† (332). Fairy tales were told from an older generation to a younger generation. As mentioned previously, they were not shared in private, by oneself, alone with a book or videotape. Zipes comments, â€Å"This privatization violated the communal aspects of the folk tale† (335). The stories were a collective form of communication that occurred in a group setting, in a safe place, in a sacred space. Fairy tales, besides communicating moral and social messages, were a rite of passage. Martha C. Sims and Martine Stephens, both revered folklorists, make a statement about the importance of storytelling and teaching in their book Living Folklore. â€Å"Rites of passage mark notable dates or stages in a person’s life. Most rites of passage occur at times of change or transition: birth, puberty, entering adulthood or coming-of-age, marriage, and death, for example† (110). Fairy tales were used in rites of passage as a way to communicate with the younger generation about the changes that take place during puberty, adolescence, and marriage. Even in the written versions of Fairy Tales produced by the Brothers Grimm, Perrault, and other respected folklorists, scholars are able to grasp and to understand the importance of various elements that are present in the stories that show valuable truth about life adjustments and growing up. Many folklorists, however, consider Disney’s version of historical fairy tales to have stripped them of their meaning. Zipes is one of them. Zipes uses the example of Disney’s recreation of Puss in Boots to show that Disney altered the story to â€Å"use it as a self-figuration that would mark the genre for years to come† (343). Zipes argues that Disney changes the protagonist of the story from Puss to the â€Å"young king. † In the original version of the tale, the cat was the hero and the young boy he was friends with played a minor role in the tale. The boy in the original tale was not royalty at all: he was a commoner. Disney changed both the importance of the boy’s role in the story, as well as his social status. By adjusting the story, Zipes declares that Disney projected his own self into the story and presented it in a sort of auto-biographical fashion. Disney saw himself as the young king and projected that into the story. Disney did not see himself as simply an ordinary commoner: he was far above the peasant class, at least in his own mind. While many of Disney’s fans and viewers may argue that his recreation of fairy tales made little to no impact on the original meaning, Zipes believes otherwise. â€Å"Disney’s film is also an attack on the literary tradition of the fairy tale. He robs the literary tale of its voice and changes its form and meaning† (344). Disney not only adjusts the main elements of a story, but he also alters the point of view and the narrator, as we see in Puss in Boots. Instead of the story being told from Puss’ point of view, the â€Å"hero† of the story is the young boy. In Disney’s other fairy tale recreations, he often adds characters and makes them the hero or savior of the story. Often, instead of being told by a female point of view and being about women, as many fairy tales are historically represented, Disney projects a patriarchal view on the story and makes it obvious to his viewers that a woman’s life is meaningless without a man to guide her. Disney’s characters all understand the importance of waiting around for their prince to arrive and â€Å"save them† from the life that they so torturously endure. Instead of the bright, intelligent, and witty women that are evidenced in such tales as Italo Calvino’s The False Grandmother and Lasair Gheug, the King of Ireland’s Daughter, Disney’s heroines appear to be lacking not only spine, but brains as well. Many American children have grown up completely unaware that the concept of a prince saving a princess is a distinctly Disney idea. The classic fairy tales often involve feminine strength and an urging of women to be able to outsmart her predators. If a girl is not able to outsmart her attacker, she is simply killed. This is evidenced quite well in Perrault’s Little Red Riding Hood and the Brothers Grimm tale of Little Red Cap. A comparison of the two stories will bring to light the idea that if a young girl is smart enough, she can outwit any predator – even a hungry wolf. The girl in Little Red Cap is able to do just that, and escapes with her life. Contrarily, the heroine of Little Red Riding Hood is not quite clever enough, and she is â€Å"gobbled up† (Perrault 13). The concept of women needing a savior is quite obvious in the Disney version of Snow White. Zipes notes, â€Å"Snow White was his story that he had taken from the Grimm Brothers and changed completely to suit his tastes and beliefs. He cast a spell over this German tale and transformed it into something peculiarly American† (346). Maria Tatar also notes the impact of Disney’s version on the American public as she comments, â€Å"Walt Disney’s Snow White and the Seven Dwarfs has so eclipsed other versions of the story that it is easy to forget that hundreds of variants have been collected over the past century in Europe, Asia, Africa, and the Americas† (74). In the oldest versions of Snow White, the heroine of the story does not need to be â€Å"saved† by a prince. The Brothers Grimm depict Snow White coming back to life by her coffin being jarred, which dislodged the apple in her throat (Grimm 89). Similarly, in the Lasair Gheug version of this tale, it is the king’s new wife who saves Snow White by picking the ice out of her forehead and palms (94). Disney, however, shows Snow White as a weak female who must be rescued by her â€Å"prince Charming. † She is saved, not by accident or by a minor character, but â€Å"when the prince, who has searched far and wife for her, arrives and bestows a kiss on her lips. His kiss of love is the only antidote to the queen’s poison† (Zipes 348). Disney’s portrayal of princesses or young girls as weak and frail leads Zipes to believe that Disney â€Å"perpetuated a male myth† which is, subconsciously, a celebration of his own destiny and success (348). Disney, although his primary characters are nearly always female, depicts them as weak and needy. It is only the secondary male character and the antagonist female in Disney’s stories who appear to have spines. By keeping his primary female characters weak, Disney is sending the message that women are helpless without men. Zipes, in accordance with this idea, notices that not only are the primary females in Disney’s stories kept weak, but that the male â€Å"heroes† of his tales are overly masculine and are the saviors of the stories. â€Å"In this regard,† notes Zipes, â€Å"the prince can be interpreted as Disney†¦ Snow White cannot be fulfilled until he arrives to kiss her†¦ † (349). Zipes argues that Disney, in his creation of weak females and strong male heroes, is making a statement that he, Disney, is a hero. Disney’s re-telling of these fairy tales is not simply adding his own perspective to the issue at hand. Rather, Disney completely rewrites fairy tales to mean what he wants them to mean. Most historical fairy tales have a common theme and moral in them, regardless of the story teller. From Perrault to the Brothers Grimm, much retelling is similar, with only slight variances. Disney, however, with his addition of â€Å"him† to the story, alters the story not only by point of view, but also in it’s moral and its core message. Some folklorists argue that a recreation and revision of historical folklore is necessary to ensure that the current generations retain their interest in the past. Many might argue that Disney’s retelling of fairy tales has not harmed the historical value of the stories. Benjamin Filene makes this argument in his work Romancing the Folk. â€Å"†¦ the backward glance can be more than nostalgic — that memory can create American culture anew† (236). While Filene may truly believe that it is important to incite interest in folklore amongst the youth of the current generation, Zipes disagrees. His research leads him to believe that this alteration, whether for personal gain or simply for popularizing any type of folklore, permanently hinders the message that is inherently present in the original version. Disney, in his new representations of fairy tales, loses sight of the original messages and completely removed the moral and meaning from the stories. Zipes, in Breaking the Disney Spell, provides clear evidence that Disney has violated the sanctity of fairy tales by rewriting them for his own personal pleasure and gain. By projecting himself into the fairy tales, Disney not only removes the moral message of the story, but also replaces the matriarchal values with patriarchal ones. Disney molds women to meet his standards of how women should behave, rather than portraying the strong and clever females that are visible in the original tales. While fairy tales were altered when they became a written tradition rather than an oral one, most stories still maintained their original moral values. Disney, however, strips the stories even of that in lieu of something â€Å"better†: his own pleasure and fame. After Disney, fairy tales will never be the same. Now, society is stuck with his egotistical creations that are beneficial to no one but himself. Instead of the stories being meaningful and a rite of passage, they are reduced to simply a meaningless tale of Disney’s life and goals. Zipes was right: Disney has damaged fairy tales and they will never be quite the same