Marketing communication Plan for Aer Lingus Essay

Marketing communication Plan for Aer Lingus - Essay Example The major focus of the airline is on B2B. In order to collect information, the company should use more social media. Moreover, it has been recommended that the company should focus on B2C as well. The main reason is that the B2B is a small customer size segment as this will increase its revenues (Dialogue marketing, 2014). The brand image of the airline is professional but affordable. People perceive the airline as a low cost airline and customer expectations average quality service from the airline. The company to increase its brand image and to meet up the customers’ expectations, the management should advertise the qualities and services offered at the given price as well as should promote the brand image while advertising to attract more customers. Culture, Values, and Beliefs: The airline is committed to serve at the central and convenient locations, so that there is large number of passengers travelling. The mission of the company is to connect the Ireland with the world and different countries of the world with Ireland through providing quality services at competitive price. The secondary mission of the airline is to enhance the connectivity for the customers. The company is facing issues as the brand of the airline is not renowned and many people are not aware about the brand, thus it is essential the values are communicated clearly and more widely so that it reaches to a larger audience. The brand awareness of the airline is not strong in the United Kingdom. The perception of the airline is low carrier airline, however it is not the best service providers as compared to its competitors. Thus, this low price perception has been blurred as well due to the offerings of Ryanair and other low-cost airways. The company has limited locations to go and has lower customer retention rate particularly when compared with the competitors. In order to attain all these goals, it is essential to design a